Estelle Hakner Copywriting

Business Categories

  • Writing & Publishing Services
  • Marketing Strategy & Content
  • Marketing

Impact Categories

  • 1% for the Planet

Identity Categories

  • Women Owned

Location Category

  • Australia

Hey! I’m Estelle. I help ocean-inspired founders and creatives distil their brands into profitable and impactful website messaging and content. Because it’s easy to get lost in the weeds when writing about your own business. As a website copywriter and strategist, I take the mental load off and write your website so that it is clear, captures your story and earns results for your brand and the ocean too – without greenwashing or jargon. 🌿🌊 🌏

My intention is to empower you with a rock-solid online presence that translates into more income, more impact for the ocean, and more confidence to become known.

Oh, and more freedom to enjoy the magic of the sea (because you won’t need to spend so much time and energy “selling”, yay!).


When I’m not writing copy, you can find me snorkelling at Cabbage Tree Bay in Sydney, doing yoga, hiking with my rescue greyhound, or planning my next cold water dip. I’m also a trained rescue volunteer with ORRCA (Organisation for the Rescue and Research of Cetaceans in Australia). 🐋🧘🏻‍♀️✨


Signature services:

🐚 SEO website copywriting

💫 Brand story & About page refresh

🐠 Non-sleazy sales pages

🌊 Copy audit

🌞 Blog writing


Want to discuss your project or chat copy? Send me a DM.

Mission & Values


To amplify the impact of kind-hearted brands who are making a difference to people and the ocean.


Authenticity, kindness and sustainability.

Environmental Certifications Verified by Tidal Pages

1% for the Planet


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